The world market of artificial meat products last year amounted to 4 billion US dollars and this is far from the limit.
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So far, the greatest demand for artificial substitutes has been recorded in the USA and European countries, however, Asia-Pacific countries are rapidly approaching them in terms of consumption of ersatz meat.
So far, the greatest demand for artificial substitutes has been recorded in the USA and European countries, however, Asia-Pacific countries are rapidly approaching them in terms of consumption of ersatz meat.
This year, American startups Beyond Meat and Impossible Foods have begun selling vegan goods in Singapore.
At the beginning of the year, in Hong Kong, the local company Green Monday through cafe-vans with a mobile kitchen sold 5 thousand burgers with artificial substitute for cutlets in just 4 days.
Even earlier, Green Monday developed its own substitute for pork, a very popular type of meat in Asian countries. The product is similar in taste and texture to minced pork, but in fact it is made from mushrooms, pea, soy and rice proteins.
In general, experts forecast a 9.4% increase in demand for artificial meat products annually.
It should be noted that flexitarianism or a moderate vegetarian diet with periodic consumption of meat and fish is becoming increasingly popular.
Both nutritionists and ecologists are persistently calling for this type of nutrition. According to the calculations of environmentalists, 25% of all world lands are pastures, and a third of arable land is occupied by the cultivation of animal feed.
